In the spring of 2015, DANA CRUMB was born. Eytan Stanton impulsively scrawled the name around his school's art classroom. The style of writing came out naturally, and it stuck.


Since then, DANA CRUMB has evolved from a spur-of-the-moment mark, to a tag, to a clothing brand.


DANA CRUMB is  based in the Kingsbridge section of the Bronx, a hilly neighborhood with a low-key graffiti scene. Much like graffiti culture, our goal is to share art through accessible means: whether it be via stickers, shirts or hoodies.